- Starbucks want store workers to add smiling faces and inspiring messages in cups.
- The request, written in a memorandum, also suggests writing customer names by hand.
- It is the last change that comes to Starbucks while the chain tries to improve the results.
Your morning choice from Starbucks can soon come with another form of motivation such as a smiling face or an inspirational message.
The coffee chain is telling Starbucks employees to write messages to customers in single -use coffee cups starting in February 24, according to a memorandum taken from Business Insider.
Memo includes suggestions for employees, whom Starbucks call “partners”. Among them: use a sharpie to write “a simple assertion” as it is “you are amazing” in the cup to give it a personal touch.
Memo also tells partners that they can write the client’s name – a habit that has been a butt of jokes when Starbucks previously wrote the names of the wrong clients in cups – or use “Hello again” for someone who stops regularly.
“Handwritten notes in our glasses have proven to be a simple but significant action that promotes moments of connecting with our clients,” the memorandum reads.
Although the additional step is not required next month, it encourages partners to start making it Monday, the day the company has begun to implement changes such as returning its open -door policy.
A Starbucks spokesman confirmed the memorandum and said writing in cups is part of an attempt to make Starbucks “a welcoming coffee”.
A Starbucks partner in a store in the south told BI that the mandate is contrary to another goal that the Starbucks Brian Niccol’s CEO has decided – that of receiving customers their orders in four minutes or less.
Writing or drawing in cups “will have a moderate to significant impact on the given time on how it affects our beverage order,” the partner said. The partner refused to be identified by name, but BI has verified their identity.
Niccol first showed that store partners will need to write messages to clients in cups to go last fall.
One of one of the some changes to Starbucks so far under Niccol’s leadership, along with the interruption of promotions and demand from store visitors to make a purchase to get access to the bath or require a free cup of water.
Starbucks sales in the US and globally dropped the last quarter. Niccol has said he wants to win customers again by making Starbucks shops enjoyable to extend.
Do you work at Starbucks and have a story idea to share? Reach this report abitter@businsinsider.com.
Read the Starbucks Store Store Employees:
New expectations to write in cups
Please review this update about writing in cups.
January 24, 2025
Store operations
By retail communications
To change of change operated by US enterprise and above
Alarm
New
Handwritten notes in our glasses have proven to be a simple but significant action that promotes the moments of connection with our customers. To build it, we are updating our reception to write in glasses. Starting from 2/24, the reception will be moved to include a personalized note in all cups. We encourage partners to start activating for this change as early as 1/27 to include this routine with others in the Starbucks coffee initiatives that start that day.
The prescribed hours will be adjusted where it is appropriate to reflect this addition in routines that begin with the forecast for week 2/24, which is visible 2/6.
Influenced drinks and order routines have been updated to reflect this new reception, a complete list of these updated routines and recommendations for storing sharpness can be found in the additional information section at the end of this message.
Not sure what to write? Partners can choose the following when writing in glasses (also keep in mind the separate guidelines for the connection craft in the December monthly update):
- Add the client’s name
- Draw a smiling face
- Write a simple assertion (“you are amazing”)
- Share good wishes (“catch the day”)
- Leave a simple “greeting again” for the rules