Barcelona – China’s Huawei is not the only smartphone maker that adds a third screen to its devices.
At the Mobile World Congress (MWC) commercial show in Barcelona, a number of firms were showing their own screen technology innovations.
South Korean technology giant Samsung discovered its new “Trifold” concept devices at this event: Flex G and Flex S.
Flex G has three screens and flat sheep inside and outside, a little like a book. Flex s, on the other hand, has a more similar to zigzag shape. Is intended to resemble a “s” – ie the name.
Flex S is another concept Samsung device shown in MWC. It folds in a more similar to zigzag way to make a “s” shape.
Ryan Brown | Cnbc
It comes after Chinese technology giant Huawei last month launched its new Mate XT, a 3,499 euro smartphone ($ 3,678.56) with three screens, in international markets.
Samsung emphasized that its flexible G and S models were just concept equipment – so don’t expect to find them on the shelves at any time soon.
However, it is a sign of where smartphone makers are seeing the next wave of innovation.
‘The Sea of Consider’
The smartphone market has hit something of a plateau in recent years, with many models that are not leaving away from the standard factor of a grass-shaped device.
Apple decided tone on what the equipment would look like in our pockets when it started the first iPhone in 2008. But smartphone manufacturers are now trying to withdraw the market from this so-called “sea of genuine”.
On Tuesday, the start of the British consumer technology nothing started his new phone (3a), a 329-Euro budget model ($ 356.28) with a strange design and LED light system that is switched on when receiving calls or notifications.
Nothing co-founder Akis Evangelidis is planning a transfer to India as the start plans an aggressive expansion in the country, CNBC said the company is trying to shake the smartphone market with something more fun and unique.
Using the Indian market as an example, Evangelidis said: “People are leaving clean functional needs when it comes to the product. They aspire to brands that have more emotional benefit, and I think here is the opportunity.”
Screen innovation
However, although smartphone manufacturers have worked aggressively to release new folding equipment, the category remains a relatively warm market area.
Plus, folding phones can represent a big jump for the average consumer.
For one, they tend to be greater than non -fiery phones due to the extra screen. And they are not free, neither. According to data from the IDC market research firm, the average sale price of folding phones is nearly three times higher than that of intelligent phones-respectively $ 1,218 versus $ 421 for non-fiery phones.
While the folding phone market increased 6.4% from year to year to 19.3 million units, the category “represents only 1.6% of total global shipments”, according to Francisco Jeronimo, Vice President EMEA for IDC equipment.
However, this year at MWC, phone companies showed that they are getting better in developing folding phones that can better care for everyday users.
For example, Oppo showed its new Gind N5 device this week. It has only two screens, but it is much thinner than folding competitive phones, such as Samsung’s Galaxy Fold 6.
Samsung currently holds the main position in the Global Foldables segment. In 2024, it commanded a 32.9% market share. Huawei was near, with 23.1%, while Motorola was the third largest manufacturer of 17% of the market.
And despite the sharp prices, these companies are betting that consumers will be willing to pay for a more premium class experience.